The Glitz and the Glam at SM’s Fashion Forum Preview Launch

To watch a fashion show is always an incredible way to know the latest trends. It also provides a great platform for one to see interesting fashion pieces. SM’s Fashion Forum at SM Seaside Mountain wing last August 12, 2016 did not disappoint. The runway was indeed filled with glitz and glamour!

Models from MAC (Models Association of Cebu) kicked off the fashion show. All the ladies rocked the looks which made me ask myself these two questions: How much is that dress? Will that even fit my frame? Lol! We girls always think ahead especially when you are partly obsessed with fashion. It was also nice to be introduced to new designers I have personally not heard of and be reacquainted again with the few I’m familiar with.

The most awaited part for me was for my friend to come out and do what she does best – to stand out. Patty who is Zee Lifestyle’s Editor (you have previously seen her in my posts) wore a simple but stunning two piece pink gown by Aidan Mattox. She looked like the princess of our fairy tale dreams as she walked with her prince charming.


Some of the city’s prominent personalities also walked to the runway which includes the timeless beauty of Cebu, Amparito Lhuillier.

The fashion show was graced by by people from the media, bloggers, online influencers, and some of Cebu’s elite guests with their friends and family.

About Fashion Forum:

Fashion Forum is a multi-brand boutique inside SM’s Premiere Department Stores, stocking contemporary labels from the US. Our selections will effortlessly take you from day to night – from weekend dresses, work appropriate shifts, cocktail dresses and long gowns for formal occasions.

Glam up and choose your favorite among the collection at THE SM STORE (Ladies Department) Upper Ground Floor.

When you drop by SM which you will most likely do in the next few days or weeks, don’t forget to check out the Fashion Forum. This will help expand your choices when it comes to choosing intricately designed clothes. As a woman, its a relief when I don’t have to go through the same boring choices when it comes to fashion!

Follow SM Fashion Forum on Instagram!